Market research

As in many other sectors, the hotel business has jumped on the luxury bandwagon. New competitors, ownership, structures and business models are emerging; boutiques and collections, independent and family-owned, or corporately-owned and managed with different ownership and management strategies. Focusing on the future, thinking about the business in terms of customer needs and satisfaction. Promoting your property, product and services, resulting in an increase in revenue and better value for you. Creating and maintaining positive customer experience and relationships, marketing becomes an important part of ensuring industry success. Personalized marketing allows hotels to deliver individualized content to target customers.

The goal of personalisation marketing is to engage potential customers by communicating with them as individuals. For hotels it is important to personalize their services for their guests and clients through targeted strategies you can use to establish a more personal relationship with new customers and encourage them to make a booking.